Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Among the most influential vogue properties on the earth. Its world wide results was not constructed via traditional advertising or mainstream traits, but by way of a bold philosophy: obstacle the norm, break conventions, and let originality speak louder than reputation. This unconventional strategy grew to become the inspiration for CDG’s around the world growth.
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CDG obtained international awareness by presenting clothes that turned down standard ideas of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of global vogue editors and purchasers early during the eighties.
This world visibility strengthened the CDG Hoodie name and captivated faithful consumers from each individual corner of the globe.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed visuals of the collection with photographs taken at Auschwitz focus camp, and also the controversy acquired Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/Wintertime assortment dealt with the thought with the persona,[15] the different ways to existing one particular's self to the entire world. Fusing tailored menswear with feminine features for instance corsets and flower printed dress fabrics, Persona was A further assortment that mixed the feminine While using the masculine.
CDG designed a powerful distribution procedure by putting its products in top luxurious retailers like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand use of elite clients globally though preserving its artistic integrity.
In 2017, the corporation launched a different fragrance, Concrete, and marked its launch while in the US with a evening meal curated by the artist and chef, Laila Gohar.
Every single store was created as an inventive Comme Des Garcons space, improving CDG Hoodie's standing for innovation and providing buyers an immersive retail experience.
With all the increase of shopping online, CDG expanded its reach by supplying collections by Formal and partnered e-commerce platforms. Social media and style communities assisted unfold the model’s id, making pieces such as the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became Just about the most acknowledged sneaker collaborations on the earth, encouraging CDG arrive at global mainstream visibility whilst staying accurate to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently much more like art installations than fashion shows gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The business also creates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Together with the designs of its clothes.[6]